inside lumen communications: judy fossen

 

Anybody can write ... right? Not exactly. Good copywriters first learn your business, inside and out. Then they write concise copy that appeals to your unique target audience and gets positive, measurable results. That’s Lumen Communications – professional strategy-based copywriting that powers your business forward.

passion:

what drives you

beyond the finish line

Mine? Writing, good food, running off the good food, preserving our natural environment, and the

Ice Age Trail.

  1. •20 years in marketing, advertising and sales, with experience in independent and agency-based copywriting, marketing communications strategy and project management.

  2. •B.S. degree, University of Wisconsin-Madison.

  3. •My uncommonly diverse professional history, from specialty bakery owner to auto racing magazine staffer, provides a broad body of knowledge plus insight into many types of audiences.

  4. •Experienced in nonprofit organization oversight as a board director for the statewide Ice Age Trail Alliance. Also volunteered extensively through pro bono marketing services and trail maintenance.

  5. •The more experiences, the better the writing.